Olinia: Mexico’s public policy innovation for sustainable urban mobility
DOI:
https://doi.org/10.61117/ipsumtec.v9i1.439Palabras clave:
electric vehicle, inter-institutional collaboration, Mexico, public policy, strategic planning, sustainable urban mobilityResumen
Urban mobility in Mexico faces challenges such as traffic congestion, air pollution, and a lack of affordable and safe transportation options. In 2023, the Mexican government launched the Olinia project, the first national company to assemble electric micro-vehicles, as a public policy strategy to promote sustainable and inclusive urban mobility. This article analyzes the Olinia project at the intersection of public policy and sustainable mobility, describing its objectives, development methodology, initial results, and challenges. Based exclusively on institutional speeches and media interviews with the project’s coordinator, it examines the elements of strategic planning, inter-institutional collaboration, domestic technological development, affordability, and the expected impacts of the Olinia model. The results highlight planning focused on the first and last mile of urban transport, the creation of a multidisciplinary team composed of talent from national educational institutions (IPN, TecNM, UNAM, among others), the design of ultra-compact electric vehicles with low cost and low energy consumption, and the adoption of a decentralized production model unprecedented in Mexico’s automotive industry. The discussion evaluates the project’s strengths (government support, alignment with local needs, and national technological appropriation), its limitations (regulatory, technological, and market challenges), and areas for improvement. It concludes that Olinia represents a pioneering case of public policy innovation aimed at sustainable mobility, with the potential to transform urban mobility in Mexico and to inspire similar initiatives in emerging economies.
Descargas
Métricas
Citas
J. A. Pichardo Corpus, “La concentración de la intermediación y la congestión vehicular en zonas metropolitanas de México,” Estudios Demográficos y Urbanos, vol. 39, no. 3, pp. 1–27, 2024. https://doi.org/10.24201/edu.v39i3.2235 DOI: https://doi.org/10.24201/edu.v39i3.2235
J. Sobrino, “Dinámica demográfica, forma urbana y densidad de población en ciudades de México, 1990–2020: ¿urbanización compacta o dispersa?,” Estudios Demográficos y Urbanos, vol. 39, no. 2, pp. 1–31, 2024. https://doi.org/10.24201/edu.v39i2.2190 DOI: https://doi.org/10.24201/edu.v39i2.2190
Instituto Nacional de Estadística y Geografía (INEGI), Encuesta origen destino en hogares de la zona metropolitana del Valle de México, 2017. [Online]. Available: https://www.inegi.org.mx/programas/eod/2017/
F. González and S. Anapolsky, Identificando la desigualdad en los patrones de movilidad en transporte público, J. Abad and C. Moleres, Eds. Inter-American Development Bank, 2022. https://doi.org/10.18235/0004305 DOI: https://doi.org/10.18235/0004305
G. Brancaccio and F. P. Deflorio, “Extracting travel patterns from floating car data to identify electric mobility needs: A case study in a metropolitan area,” International Journal of Sustainable Transportation, vol. 17, no. 2, pp. 181–197, 2022. https://doi.org/10.1080/15568318.2021.2004629 DOI: https://doi.org/10.1080/15568318.2021.2004629
J. Romero-Torres, J. García-Gutiérrez, and D. G. Cruz, “Measurement of the quality of service of the informal transportation mode mototaxi in Mexico,” Transportation Research Interdisciplinary Perspectives, vol. 18, p. 100764, 2023. https://doi.org/10.1016/j.trip.2023.100764 DOI: https://doi.org/10.1016/j.trip.2023.100764
G. González Pérez, “Directrices de la reestructuración de la industria automotriz mundial y sus implicaciones para México,” Norteamérica, vol. 16, no. 2, 2021. https://doi.org/10.22201/cisan.24487228e.2021.2.442 DOI: https://doi.org/10.22201/cisan.24487228e.2021.2.442
J. M. M. Uribe, J. M. Rodríguez, J. M. Castillo, and V. M. C. Meneses, “Infrastructure and Development for Electrical Vehicles in Mexico: Bases and Feasibility for a Greener Country,” Química Hoy, vol. 13, no. 4, pp. 31–36, 2024. https://doi.org/10.29105/qh13.04-458 DOI: https://doi.org/10.29105/qh13.04-458
Gobierno de México, “#MañaneraDelPueblo desde Palacio Nacional. Lunes 06 de enero 2025,” YouTube, Jan. 6, 2025. [Video]. Available: https://www.youtube.com/watch?v=O35dnBmqen0
Gobierno de México, “#MañaneraDelPueblo desde Palacio Nacional. Miércoles 13 de agosto 2025,” YouTube, Aug. 13, 2025. [Video]. Available: https://www.youtube.com/watch?v=vemVQxag7XQ
SinEmbargo Al Aire, “El mini auto Olinia consumirá la misma energía que un refri o un microondas: Capuano,” YouTube, Jan. 10, 2025. [Video]. Available: https://www.youtube.com/watch?v=Or9lEn0JHdc&t=4s
SinEmbargo Al Aire, “Coordinador de Olinia detalla a Los Periodistas cómo va el auto eléctrico mexicano,” YouTube, Aug. 14, 2025. [Video]. Available: https://www.youtube.com/watch?v=JVHhPqLfG4c&t=679s
Zacua, “Auto eléctrico mexicano – Zacua – Acelera el futuro.” [Online]. Available: https://zacua.com/ Accessed: Nov. 1, 2025.
G. Hernández, “Presentan primer auto eléctrico totalmente tlaxcalteca; costará 100 mil pesos,” Proceso, Sep. 30, 2025. [Online]. Available: https://www.proceso.com.mx/nacional/estados/2025/9/30/presentan-primer-auto-electrico-totalmente-tlaxcalteca-costara-100-mil-pesos-359825.html. Accessed: Nov. 1, 2025.
L. G. Esparza Ramírez, A. Valles Chávez, E. R. Poblano-Ojinaga, J. A. Pinto Santos, and J. R. Rodríguez Mejía, “Revisión de literatura del diseño del producto integrado las nuevas tecnologías de industria 4.0 en procesos con interacción humana o sin interacción humana,” Revista NeyArt, vol. 2, no. 4, pp. 44–59, 2024. https://doi.org/10.61273/neyart.v2i4.71 DOI: https://doi.org/10.61273/neyart.v2i4.71
F. Navarrete, “‘Bara, bara’: ¿Cuáles son los autos eléctricos más baratos con los que competirá Olinia en México?,” El Financiero, Jan. 7, 2025. [Online]. Available: https://www.elfinanciero.com.mx/empresas/2025/01/07/olinia-en-mexico-cuales-son-los-autos-electricos-mas-baratos-con-los-que-competira/
J. del C. Peralta-Abarca, P. Moreno Bernal, F. de J. Bonilla Sánchez, and J. A. Hernández Aguilar, “Optimización y su relación con la logística,” Inventio, vol. 20, no. 50, 2024. https://doi.org/10.30973/inventio/2024.20.50/7 DOI: https://doi.org/10.30973/inventio/2024.20.50/7
L. A. Sánchez Gaspariano and C. I. Martínez Gómez, “Automoción eléctrica en México,” RD-ICUAP, vol. 9, no. 26, pp. 1–12, 2023. [Online]. Available: https://rdicuap.buap.mx/index.php/rdicuap/article/view/1079 DOI: https://doi.org/10.32399/icuap.rdic.2448-5829.2023.26.1079
L. Salgado-Conrado, C. Álvarez-Macías, R. Loera-Palomo, and C. P. García-Contreras, “Progress, challenges and opportunities of electromobility in Mexico,” Sustainability, vol. 16, no. 9, p. 3754, 2024. https://doi.org/10.3390/su16093754 DOI: https://doi.org/10.3390/su16093754
P. Rubio, “Salinas Pliego llama a Olinia ‘PEND’ y afirma: ‘cuando truene no nos devolverán nada’,” MSN Noticias, Jan. 6, 2025. [Online]. Available: https://www.msn.com/es-mx/noticias/other/salinas-pliego-llama-a-olinia-pend-y-afirma-cuando-truene-no-nos-devolver%C3%A1n-nada/ar-AA1x4MgT. Accessed: Nov. 1, 2025.
R. K. Perrons, “The open kimono: How Intel balances trust and power to maintain platform leadership,” Research Policy, vol. 38, no. 8, pp. 1300–1312, 2009. https://doi.org/10.1016/j.respol.2009.06.009 DOI: https://doi.org/10.1016/j.respol.2009.06.009
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2026 Jazmín Ramírez Barocio , Clara Azucena González López , Yuliana Chávez Navarro , Erika Consuelo Castillo Tapia, José Abel Chocoteco Campos

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
