Improvement of the student recruitment process at the business administration center: a case study of upper secondary education through the methodology of multicriteria techniques for the correct development of a strategic marketing plan.
DOI:
https://doi.org/10.61117/ipsumtec.v1i1.10Keywords:
Improvement, Strategic market, Multicriteria techniquesAbstract
This project aims to analyze the most important factors that influence high school students when choosing a preparatory school. For the research, a 90% confidence interval and a 10% margin of error were used. The multicriteria technique was employed for the development of the research. The results indicate that the most relevant aspects in the surveys are of an economic nature, academic prestige, location, and curriculum.
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Copyright (c) 2018 Vianey Ríos Romero, Edgar Mancera Escobedo, Sabrina P. Canedo Ibarra, Ana G. Barrera López y Tania Arias Rodríguez
This work is licensed under a Creative Commons Attribution 4.0 International License.
