La calidad del producto o servicio como factor de impacto en la demanda del mercado

Doreidy Melgarejo Galindo; Loida Melgarejo Galindo; Rosalía Janeth Castro Lara; Jerson Müller Tejeda; Juan Diego Ortega Cervantes

doi:10.61117/ipsumtec.v8i3.379

Authors

Doreidy Melgarejo Galindo National Technological Institute of Mexico
Loida Melgarejo Galindo National Technological Institute of Mexico
Rosalía Janeth Castro Lara National Technological Institute of Mexico https://orcid.org/0000-0003-1662-7812
Jerson Müller Tejeda National Technological Institute of Mexico
Juan Diego Ortega Cervantes National Technological Institute of Mexico

DOI:

https://doi.org/10.61117/ipsumtec.v8i3.379

Keywords:

Shopping, income, offer, price

Abstract

Companies are vital to society, as their success contributes to the economic growth of an area by generating more sources of employment and, therefore, a better quality of life in the region in which they are located; however, the success of companies is largely determined by their sales levels, which depend on market demand.

Due to the importance of market demand, there has been interest in organizations to know the factors that influence market demand, in order to design strategies to stimulate sales, since currently many companies are facing a reduction in their sales, as in the case of companies in Cardel City, which makes this research convenient, whose objective is to determine if the quality of the product and/or service is a factor that impacts market demand in Cardel City, Veracruz.

This research, derived from the project Impact factors on market demand for business development, has a quantitative method, since it studies a phenomenon susceptible to quantification; it is also considered descriptive, since it seeks to specify properties, characteristics and important features of any phenomenon that is analyzed (Hernández et al, 2010), likewise, it is correlational, because it examines the relationship between variables and is transversal when carried out in a determined period of time and in a specific population; for the study, the survey technique was used for which a questionnaire directed to a sample of consumers from the place of study was designed as a measuring instrument.

Finally, with the collection, analysis and interpretation of the data obtained, it was possible to evaluate the quality of the product and/or service, and determine whether it is a factor of impact on market demand.

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Author Biographies

Doreidy Melgarejo Galindo , National Technological Institute of Mexico

Doctorate in Business Administration and Development, Master's Degree in Administration, and Bachelor's Degree in Administration. Lecturer at the National Technological Institute of Mexico/Úrsulo Galván Technological Institute, in the area of Economic and Administrative Sciences. Recognised as a Candidate in the National System of Researchers, recognised by the Programme for Professional Teaching Development (PRODEP) and member of the academic body in consolidation Management and Innovation in Organisations (ITURG-CA-4).

Loida Melgarejo Galindo , National Technological Institute of Mexico

Doctorate in Business Administration and Development from the College of Advanced Studies of Ibero-America, Master's Degree in Education from the Mexican University (UNIMEX). Affiliated with the National Technological Institute of Mexico/Úrsulo Galván Technological Institute, in the area of Economic and Administrative Sciences, candidate in the National System of Researchers (SNII), recognised by the Programme for Professional Teacher Development (PRODEP). Leader of the academic body in consolidation Management and Innovation in Organisations (ITURG-CA-4).

Rosalía Janeth Castro Lara , National Technological Institute of Mexico

She studied at Cristóbal Colón University, where she obtained a Bachelor's degree in Law and a Master's degree in Education. She also studied for a Doctorate in Education at the College of Advanced Studies of Ibero-America. She works at the Instituto Tecnológico de Úrsulo Galván as a lecturer in the Department of Basic Sciences. She is recognised by the Programme for Professional Development of Teachers (PRODEP) and is a member of the academic body Management and Innovation in Organisations (ITURG-CA-4).

Jerson Müller Tejeda , National Technological Institute of Mexico

Master's Degree in Computer Science from the LANIA Teaching Centre (National Laboratory for Advanced Computing). Lecturer at the National Technological Institute of Mexico/Úrsulo Galván Technological Institute in the area of Basic Sciences. Head of the Computing Office. Collaborator with the academic body Management and Innovation in Organisations (ITURG-CA-4). Carries out activities in the area of business development and in line with the research line of management in organisations.

Juan Diego Ortega Cervantes , National Technological Institute of Mexico

He is currently in his ninth semester of Business Management Engineering at the National Technological Institute of Mexico/Ursulo Galvan Technological Institute, where he completed his social service and carried out research activities on a project registered with the National Technological Institute of Mexico.

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