Automation processes in the cloud as part of technological management in advertising monitoring companies

Abstract

From a deductive perspective, advertising as such, although it lacks a specific definition, inevitably links elements such as communication, consumption, products and services, brand, image, market and consumer; all this in the midst of the game of budgets and economic investments that vary from the minimum to millions in amounts and that move from the generation of an idea to the return on investment itself. Of course, advertising goes further, almost without limits, and integrates social, technological, creative, communicative and, of course, economic elements that need to be controlled.

The main purpose of this article consisted of a study of technological management and how automation with cloud technologies is an integral part of the competitiveness of Honduran advertising monitoring companies. Under an exploratory-descriptive theoretical approach, especially useful in understanding the background of the reality to be studied, based on a non-experimental documentary bibliographic review through the analysis of different articles and research works related to the subject.

The results showed that automated processes and the use of cloud computing are necessary and important for technology-based companies, especially due to the computational power needed in the face of massive data processing and the need to innovate and stay ahead in technology.

The conclusion is that the advertising industry has become more complex and covers multiple aspects, it is necessary to pay attention at the level of the protagonists (brands, advertisers, agencies, media and even the academy) to measure and control advertising investment and technological management represents an algid point that supports the digitalization and automation of internal and external processes, to achieve its survival, competitiveness and value contribution to its products and services.