Internal factors that affect the competitiveness of msmes in Escárcega

Abstract

In micro, small, and medium-sized enterprises (MiPymes), there is a daily level of competition across all economic sectors. Due to a lack of effective management and administrative practices, some businesses close, are not very profitable, or fail to achieve growth objectives, which hinders their competitiveness. This research aims to analyze internal factors to identify, diagnose, and gain a clear understanding of why micro, small, and medium-sized companies in Escárcega, Campeche, compete. The study seeks to uncover variables that present opportunities for improving competitiveness in the commercial sectors they operate in.

A qualitative study was conducted using a descriptive and explanatory approach. A survey with 45 questions was applied to a sample of 90 companies, specifically targeting administrators, to evaluate different aspects of competition. The study included both documentary and field investigations on factors that improve competitiveness in MiPymes. The analysis of these factors helps identify whether they are being applied in the companies, allowing for a diagnosis of the variables influencing competitiveness. The results indicated that medium-sized companies have a competitive advantage over small and micro companies.